Free People

9 Aug

These two videos are for the collection & behind the scenes footage for Free People’s new collection at Bloomingdales. There are a few reasons I love these videos:
01) I love this company
02) The videos are shot beautifully
03) The soundtrack is done by a friend of mine from home

With that said, watch these…then go buy the clothes & then become a fan of John David Mahaffey on Facebook, because he’s the most badass piece of work you’ll ever meet.

Watch the lookbook video here (it won’t post):

http://c.brightcove.com/services/viewer/federated_f9/76675342001?isVid=1

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